Last week, as we were frantically moving toilets around the office, I got an e-mail from Claire Watson at IABC (International Association of Business Communicators). It seems our Folklorama Rebrand won a Silver Leaf award of merit in the 2010 competition, ranking it among the top 20 per cent of all work that was submitted.

This is particularly pleasing because: 1) IABC is a well-respected truly international organization that sets and holds high standards for communication 2) we won the award when they moved it from the original category of Marketing Communication to Brand Communication and 3) we would have scored much higher if we had before and after stats to prove effectiveness—something all communicators would love to do on every campaign, but rarely can because time and money gets in the way.

So, congratulations to our own Kerri Lynn Wilkinson, who created this brand and literally made it dance. The evaluators called it "stunning creative and excellent branding work."

And thanks to the Board, Leadership Team and volunteers at Folklorama, who recognized the need and worked with us to define where they're heading and why.

It's been a great project for a fabulous client—the award just adds to the fun.